Gabriele Arestivo | April 22, 2013
It did not take much because the whole world cry out on the flop as soon as the Surface RT appears not to have reached their quotas, perhaps too optimistic. Three months later came the Surface Pro , still available in the U.S. alone and very soon also in China, a model that has definitely had a better impact on consumers and convinced most.
limits and any ill-feeling on Windows RT we have reported on numerous occasions, raised mainly by the partners themselves that slowly are unmarked (see Samsung and Acer) waiting for better times, but this does not has not prevented Microsoft from selling more than one million units in October. The problem has also been a direct comparison with the impressive numbers mark made by the undisputed leader Apple with its iPad Mini and several generations 9.7-inch models that enjoy a strong brand and a number of generations that rely on an ecosystem already more than run- .
back with your feet on the ground, the Surface does not appear then this great flop if the numbers hypothesized by Bloomberg and circulated recently they were true ( 1,500,000 of which 400,000 of Surface Pro ). Especially the Pro version, even if sold ‘only 400,000 units’, would give profit margins particularly interesting and approximately $ 500 for each device sold .
L ‘ freelance analyst Benedict Evans has compared these first unofficial results to alleged sales of the Nexus 10 , tablet that Google has made available in only a few countries in the world, relying on sun 680,000 sales , according to the latest calculations (anche’essi unofficial) that take as their ‘footprint certain’ the resolution only xlarge XHDPI , which is typical of the tablet and detected by Play Store (China is excluded from the count). The result is a weak and disappointing certainly account for Google, which certainly does not aim to make money in this way, which, however, may have already done the Redmond that with these margins ($ 500 for each Pro sold) could have generated up Now $ 200 million , not to mention the more than one million Surface RT.
The Windows division has generated more revenue than last year , even if the internal subdivisions have not been made public course , however, the analyst has suggested an influence of 4% of the total.
Numbers uncertain and a comparison indicated Forbes that is not in our opinion very upright: Nexus 10 and Surface (both) point to quite different objectives. Microsoft will be crucial for this second phase, with the Surface Mini under construction and a second generation at a lower price (availability permitting) could really make a major jump, counting on a Store decided to continue to grow.
Forbes
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Category : featured • Microsoft • Microsoft Windows Tablet –
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