Friday, January 31, 2014

The end of the Nexus smartphone would be a fail for Google? - Tom's Hardware Guide

What will be the fate of the Nexus smartphone from Google? In recent days rumors (shot from multiple sites) have rocked the wrists to Android fans: according to the Russian blogger Eldar Murtazin, Google would be ready retire the Nexus line in favor of a policy for the promotion of smartphones Play Edition.

At this time Google has in the two strategies : firstly select a smartphone maker and commissioned the production of a terminal Nexus with Android ROM “clean” and a very attractive price. Just think of the Nexus 5 to 350 €, really a bargain as we wrote in our review.

other hosts on the Play Store some of the best Android terminal – such as the HTC One or Galaxy S4 – Play Edition version, namely the Android ROM without customizations (updates are operated by companies) at a price market, significantly higher than those for the Nexus. This strategy of “two-headed” pay, and it is pleasing to consumers.

Google’s latest quarterly data were accompanied by rave reviews for the sales of the Nexus 5 , which together with the key Chromecast seem to go very well. Big G did not disclose specific sales figures, nor do we know how many receipts collected accurately (always get them), but we can say that at least a couple of us have chosen as their personal smartphone. It is therefore natural to ask why Google should put a stop to the Nexus line. It’s a great spot for the entire Android ecosystem.

Of course, we also recall that in the past the leaders had submitted Nexus products as “accelerators” temporary dissemination of the operating system. The objective has been largely centered, and at the same time it has created a relationship of trust between Google and enthusiasts each year are ready to buy the new version of the smartphone. Sauté this strategy seems really an error in our hearts and pray that does not happen any change.

That some producer has put his foot down asking Google to remove non-living space to the other products of the Android ecosystem? It is not to be excluded. Maybe goodbye to the alleged Nexus is subject to such a request. Maybe it’s a concession made by Big G in exchange for another. In recent days there has been talk for example of the (still alleged) request the company Samsung to take a step back in the customization of Android.

can be everything, but what we know for sure is that at this time it is just rumors, not absolute truths . Another thing we know is that a Nexus at an aggressive price is an “example for all manufacturers’ , which can not help but undercut the price (or less high, if you prefer) to their products. We do not want to even think such lists might appear without Google’s product on the market. So we do not hide behind a finger and recommend the company to continue to design Nexus devices. Who’s with us?



The end of the Nexus smartphone would be a fail for Google? - Tom's Hardware Guide

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